Variable Data Printing
Variable-data printing allows you to test your market (A/B testing) with short print runs, and then adjust your message until you are confident it works. You can also personalize your mailings by printing specific customer information onto each individual document, no matter what size the job.
Bottom line, variable print technology puts the power in your hands to speak to your marketplace one customer at a time. It gives you better response rate; more repeat orders, greater customer loyalty, a larger return on your direct marketing dollars and can significantly increase your overall revenue.
